The rise of video content is something small businesses should pay serious attention to. Video marketing is the future for connecting with customers.
Studies show that businesses that respond to 75–100% of reviews see on average a .53 higher star rating than businesses who don’t respond. Furthermore, responding in a positive way to each review can boost public perception of your brand, and help you show up in more search results for terms like “best” and “four-star.”
Many small businesses are starting to see the value of social media as a powerful tool to maintain relevance, spread awareness, or encourage conversation. However, social media only works as a tool in support of a larger marketing plan and will not help achieve your goals if launched and then abandoned.