According to Google, there is no one way to make your small business appear first in search results. However, there are myriad good practices to rank high.
Here are a few recommended practices for improving your small business’s appearance in Google search results:
Provide informative, high quality content on your site. Google tries to find the best answer for users’ questions. If you have substantive content on your blog pages, you’re one step ahead of everyone else.
Ensure your site is mobile friendly. Many users search on mobile devices; Google and Bing search results favor pages that answer the user’s request best with the best possible user experience on their platform.
Use informative titles and snippets. Good, clear titles and accurate meta tag descriptions help search engines understand the purpose of a page and generate useful snippets in search results.
What’s next? It is important to always think ahead. In the small business world, there is a tremendous amount of competition to position brands, services and products.
Contact us today to discuss where to begin with your small business digital strategy.