Dana Point

Animated Videos Are Remarkably Effective Sales Tools

Animated Videos Are Remarkably Effective Sales Tools

For breaking down and explaining complex ideas, there’s no better medium than animation. With greater versatility than live video, animation enables businesses to easily explain complicated concepts through visuals in a short span of time.

How Small Businesses Can Get a Leg Up Over Their Competition

How Small Businesses Can Get a Leg Up Over Their Competition

It doesn’t matter which map, app, voice search tool, digital assistant, search engine, GPS system, or social network consumers use to find and engage with your business.

Why Video Marketing Plans Are Essential for Businesses

Why Video Marketing Plans Are Essential for Businesses

The rise of video content is something small businesses should pay serious attention to. Video marketing is the future for connecting with customers.

Why Every Lawyer Needs to be on Social Media

Why Every Lawyer Needs to be on Social Media

Studies show that social media helps drive search rankings. For lawyers, using social media consistently can expose you to new audiences. It's also a great way to stay connected to other attorneys in your practice area.

Why Small Businesses Should Respond to Online Reviews

Why Small Businesses Should Respond to Online Reviews

Studies show that businesses that respond to 75–100% of reviews see on average a .53 higher star rating than businesses who don’t respond. Furthermore, responding in a positive way to each review can boost public perception of your brand, and help you show up in more search results for terms like “best” and “four-star.”

How to Appear First in Google Search Results for Small Businesses

How to Appear First in Google Search Results for Small Businesses

According to Google, there is no one way to make your small business appear first in search results. However, there are myriad good practices to rank high.