Many small businesses are starting to see the value of social media as a powerful tool to maintain relevance, spread awareness, or encourage conversation. However, social media only works as a tool in support of a larger marketing plan and will not help achieve your goals if launched and then abandoned.
Are you struggling to refine your message and explain what makes your business different? Do you need a way to make a product or service engaging to customers? When you're first starting a business, there are so many things to do that it's easy to lose track of how to connect with your audience on a visceral level.