The rise of video content is something small businesses should pay serious attention to. Video marketing is the future for connecting with customers. In fact, the online video industry is growing faster than any other channel. Even niche segments such as older adults and health care providers prefer video marketing to other types of content.
If video content is new to your small business or you have plans to release an important video, you should focus your marketing efforts on the launch. Let customers know what to expect and promote once the video goes live. This video content strategy will drive traffic to the video instead of having your marketing team simply hoping people notice.
If your goal is to expand your audience and reach with video, you may want to explore the Cerebrum video marketing portfolio. We have worked with a broad range of businesses to create engaging content. With some help, you can start interacting with audiences and sharing video content they truly care about.