Many small businesses are starting to see the value of social media as a powerful tool to maintain relevance, spread awareness, or encourage conversation. However, social media only works as a tool in support of a larger marketing plan and will not help achieve your goals if launched and then abandoned.
What are your goals and target audience?
Determine what your objective is using social media. Is it to inform? To share information? To gain feedback? To engage with your audience? Knowing your goals will help you make decisions about where to establish accounts, what information to share, and who to reach.
how will you create content on a daily basis?
Maintaining relevance and impressions requires daily posting, multiple times a day, on each channel. If your posting is seasonal, partner with other established channels for collaboration and takeovers. If it’s around events, use a hashtag. Additionally, social media is a platform for sharing content. Time and resources must be dedicated to creating photography, video, and landing pages.
how you will measure your success?
Using analytics to track and measure content is vital for the success of your social media channels. Analytics help identify what content is working/not working and what the value of social media is for your department. To identify how you should measure social media, review what you planned to achieve using social media in the first place. For example, if your goal is awareness, you may prioritize reach numbers over engagement.
Cerebrum can help build the strong, on-going presence your business needs to succeed. We’ll build or rebuild your existing social media business pages to showcase your business details, photos and more. Furthermore, we’ll integrate your business pages with your website and other marketing efforts. Contact us today to get started.