The Importance of Video Marketing for Businesses

Online video is no longer a novelty.  Today, it is deployed by all types of industries on every social platform. It’s crucial for every business– both small and large–to solidify its social presence with compelling visual presentations.

1. 55% of people watch videos online every day.

2. Including a video on a landing page can increase conversion rates by 80%.

3. Video in an email leads to a 200-300% increase in click-through rates. A click-through rate is the percentage of people who view your link (impressions) and then actually click (clicks).

4. By 2019, global consumer internet traffic will account for 80% of all consumer internet traffic.

Watchability is a basic expectation of your viewers. Cerebrum can help make sure that your videos are optimally viewed across all channels.