Why Explainer Videos Are Small Business' Best Friend
an you explain what your business does… in 60 seconds? Are you struggling to refine your message and explain what makes your business different? Do you need a way to make a product or service engaging to customers? When you're first starting a business, there are so many things to do that it's easy to lose track of how to connect with your audience on a visceral level.
A good explainer video can be engaging, but it can also be informative and memorable. When done right, explainer videos can add power to ideas and generate unprecedented revenue. For example, an explainer video can unpack hard to understand concepts clearly and concisely; build credibility with prospects; convey value and promise; help set you apart from local competitors.
The key takeaway here is the possibilities for explainer videos are endless.