Personal Data and Non-personal information
Personal Data is information that identifies you as an individual or from which you can be identified.
Non-personal information is information that does not reveal your specific identity either directly or through reference to other information. We may collect, use and disclose non-personal information for any lawful purpose. In addition, see Data anonymization and aggregation below.
What Personal Information may be collected
The following Personal Data may be collected from you through the Cerebrum Online Services:
your name, job title and contact information (including business email address, business address, business telephone number, your employer company and your country) should you choose to provide such details;
your details as relevant to your employer company’s method of payment for our products or services, such as your name as it appears on your corporate credit card (see Ordering below) should you choose to provide such details; and
data regarding the use, condition, performance and/or functionality of a system or machine (“Usage Information”) when and where using Cerebrum Online Services associated with the monitoring or functionality of that system or machine (i.e., Internet of Things type services (“IoT Applications”)). Usage Information may include an identifier of the product, system or machine being used in addition to other relevant information.
Do not provide personal contact or payment details or any Personal Data which relates to you in your personal or private capacity. Cerebrum wishes to collect only your business contact details and, when you purchase products and/or services using the Cerebrum Online Services, payment details which relate to your employer company’s payment facilities.
Disclosure and Use of Personal Information
In order to serve you better, Personal Data that you provide while using, or which is obtained from your use of, the Cerebrum Online Services may be used, held or shared by Cerebrum and its distributors, agents, consultants, advisors or other business partners in order to facilitate delivery of products, services, and/or the Cerebrum Online Services to you. In addition, Cerebrum and its distributors, agents or contractors may use your Personal Data for the following purposes:
to provide you with services;
to tailor direct marketing by email of information relating to products and/or services of particular interest
where necessary, as part of any restructuring of Cerebrum and their business or assets, or as part of a sale of a portion of Cerebrum or its assets; and
to provide Usage Information or to provide third party manufacturers, integrators or sellers’ of products, systems or machines with associated Usage Information in IoT Applications.
In addition, your Personal Data may be shared with providers of legal and other professional services and with vendors and subcontractors retained to perform functions on behalf of Cerebrum, such as vendors of email marketing services; vendors operating the “Live Chat” facility, and vendors of data storage and back up facilities, among others.
Your Personal Data may also be disclosed:
as necessary to comply with applicable laws;
in response to a court order, or a request for cooperation from a law enforcement or other government agency;
to establish or exercise legal rights and/or to defend legal claims;
to identify or bring legal action against someone who may be violating our conditions of use and terms of service;
to enforce or apply the terms of any of our user agreements;
to protect the rights, property or safety of Cerebrum, and its distributors, agents, consultants, advisors, customers, staff, suppliers or others;
as necessary for responsible corporate governance or as otherwise required or permitted by applicable laws and/or regulations;
when disclosure is appropriate in connection with efforts to investigate, prevent, or take action regarding illegal activity, suspected fraud, or other wrongdoing;
to credit card providers if relevant to your chosen method of payment for our products or services(see
Ordering below); and/or
Neither Cerebrum nor its distributors, agents, consultants, advisors or other business partners will sell, trade or rent to others your Personal Data obtained via the Cerebrum Online Services (except in the sale and/or restructuring of all or part of Cerebrum, as mentioned above).
Transfers of Personal Data outside local countries
Cerebrum is part of a global group of companies headquartered in the United States of America and, the Cerebrum Online Services have users all over the world. Subject to applicable law, any information you supply or which is collected through your use of the Cerebrum Online Services may be transmitted outside of your own country and may be used, stored and processed outside of the country where it was entered. This may include transfers to particular members of Cerebrum; to agents, distributors and/or other persons in their supply chain; and to vendors and contractors retained to perform functions on behalf of Cerebrum. In particular, European Union and Swiss based users should note that their Personal Data will be transferred to countries or territories outside the European Economic Area. Cerebrum seeks to ensure the protection applied to your Personal Data as processed in those other countries or territories is adequate in accordance with applicable law. For transfers to the United States, Cerebrum subscribes to the Privacy Shield Framework, which has been determined to provide adequate protections for the transfer of Personal Data of European Union and Swiss residents.
Your attention is specifically drawn to data transfers which happen when you use the “Live Chat” feature on Cerebrum pages, sites or apps such as www.cerebrumllc.com. Please do not choose to use “Live Chat” unless you consent to your Personal Data being transferred outside your own country (including outside the European Economic Area, as relevant) to:
Cerebrum and its distributors, agents, consultants, advisors or other business partners in order for them to respond to your enquiries, and
the third party vendor operating “Live Chat”.
Please note that there may be justifications other than consent on which Cerebrum will rely for the collection, use and/or transfer of your Personal Data.
Certain Cerebrum Online Services may allow you to place orders for Cerebrum products or services. When you place an order using a Cerebrum Service, the credit card or payment information that you submit will be transmitted in a secured format using secure server software (SSL) which encrypts this information. Of course, your credit card information will be submitted to the credit card institution for processing.
Data anonymization and aggregation
Some of the Cerebrum Online Services include location-based services that require your Personal Data for the feature to function. To provide location-based services, Cerebrum may collect, use, and share precise location data, including the real-time geographic location of your computer or device. Unless you have consented by becoming a registered user, the location data is collected anonymously in a form that does not personally identify you and is used by Cerebrum to provide and improve location-based products and services. For example, Cerebrum may share geographic location with application providers when you opt in to their location services.
Links to Third Party Sites